What is Drop
Drop is a coffee service that creates a new way of interacting with coffee. Our goal is to provide coffee-lovers who want customized high quality coffee anywhere at anytime an innovative experience.
Subscription
Besides the choice of one time purchase, we provide our customers the choice of monthly subscription. Depends on the amount of coffee each customer consume weekly, we deliver one box of fresh drops with your perfect recipe every week.
Daily Case
When you purchase our monthly subscription for the first time, we will also send you a Daily Case for free. The Daily Case can prevent drops getting damaged in your bag and it’s a allows you to carry your drops to work or class.
Research
Our research included qualitative research and quantitative research. This process included secondary research, surveys, observation, cultural probe, expert interviews, as well as in-depth interviews. Key results are shown as below.
Analysis
Empathy Maps
From the research data, we created two personas. We further created empathy maps according to the persona to better understand who our potential customers are and what they need.
SWOT Analysis
We selected 4 well-known brands in coffee industry and conduct SWOT analysis. By the analysis, we can clearly see the competitive points of the brands as well as the weakness. We then compare this to our brand to look for the competitiveness in our brand and look for opportunities.
Concept ideation
branding
